Playstation Killzone II
The world's first internet-wide shoot-em-up.
Whenever, wherever you were browsing you could be attacked without warning. Fight back with whichever friends were online at the same time.
Brrrrrrrrrrrpt. Brrrrrrrrrrrpt. That’s what an automatic weapon from the future sounds like FYI.
Our pre-launch activity gave fans multiplayer action to rival actual gameplay. Killzone 2 became PS3’s first all-format best-seller and their fourth fastest selling game ever in the UK. A web add-on, years before web add-ons became a thing.
Cannes: Silver
D&AD: Graphite
One Show: Bronze
Eurobest: Gold
LIA: Gold
Agency: Agency Republic
Production: In-house
2009