The Forgotten 500,000.
Three powerful words that galvanised half a million people and created impetus to get them the Covid treatment they needed. Ensuring they could finally stop shielding years after lockdown had ended for the rest of us. Evusheld became the most raised topic in government and the campaign is now permanently exhibited in two national museums.

We worked with reportage photographer Adam Hinton to capture portraits of those forgotten people, still shielding. Of course we could not enter their home for fears of bringing germs with us so we show them through their windows complete with reflections of the world they cannot be a part of.

Purpose Awards 2023
Media Cause Campaign Awards: Finalist


Agency: The & Partnership
Creative Director: Nick Moss
2022