As promised, extra copy bits, some for pitches, some that ran.

How do you get a little bit of fun out of VW’s Used Cars offering? Like this.

This idea and manifesto won the Land Rover Rugby World Cup project. The campaign ran for 7 years and picked up Sport Industry awards including ‘campaign of the year’.

The campaign idea ‘Onward’ for Transpennine Express was quite cool actually

Here’s a manifesto film written the night before the pitch to help win the Jordan business over in Portland. Proper buzzer beater.

How do you sell the virtues of the Econmist app to time-poor people? Show them how they can turn down-time into an advantage. We won the pitch.

Punchy headlines for Playstation and its games from back in the day. Churned out loads of these, no idea where they all went.

Completely different tone for these ads for the wonderful Great Ormond Street

Care leavers get looked over for jobs when actually they have a ton of skills others don’t, i wrote a campaign about that, here’s one

Bits and bobs

This was spec work Psembi, Dan and I did, just coz we liked the idea. It got into Ads of the World, somehow.

Silly bench plaques. Hopefully they’re still there causing frowns every day.

Oh, and a completely take-the-piss article in campaign about the Parisian agency I was working for at the time, Fred and Farid.