I was a senior writer on Google’s biggest end of year review ever.
Every December the media publish yearly wrap-ups, but they’re all the same. We used trillions of searches made to reveal a true insight into humanity, fuelled by data, free from bias.

The launch film got 36 million views whilst the campaign as a whole made 2.2 billion impressions.

At its core was a mobile-first digital experience spanning 80 countries, featuring the year’s biggest - and weirdest - stories.

The key was to give raw search data surprising and heartwarming angles.
Did you know we searched for 'am i in love' 3x more than 'am I alone'?

There was a massive screen a whole block wide in times square for NYE revellers to watch.

Over 200 influencers participated in the campaign completely organically generating more than 400,000 social interactions - 4x higher than previous years.

Even Lego got involved.

And it had its own Google Doodle.

D&AD: Wood
Cannes: Shortlist
Cannes: Shortlist
Cannes: Shortlist
One show: Shortlist
Eurobest: Bronze
Webbys: Honoree
Weebys: Honoree

Agency: RGA London
ECDs: James Temple, Rodrigo Sobral
Production: In-house / MPC
2014