Hyundai Feel the Feeling
“The freshest”, “brilliantly weird” and “most lunatic” car ads ever made and one of my favourite (okay, silliest) campaign lines I’ve written.
Nearly all car ads are the same. Same drivers, same roads, same landscapes. Dull, dull, dull.
We wanted to show how bonkers and exhilarating the zippy ‘N’ actually felt to drive.
“freshest car ads seen in years” ~ Copyranter, over in the States
It set the press alight
Agency: R/GA London
Writer: Nick Moss
Partner: Dan Northcote-Smith
CDs: Edwin Latchford & Mark Fairbanks
Director: Tom Kuntz @ MJZ
2017
